Does Font Type Matter?

The purpose of this exercise is to help me understand the importance of text font in visual communication. Text, as well as the appearance of its words, both convey a message to the reader. Text font creates a mood and atmosphere, and gives the reader clues about how to understand the text. Fonts like Roman communicate strength, authority, and legitimacy in its bold and strong appearance. With that in mind, a font like this should not be used by a writer who is trying to convey a fun and informal message in their text. Understanding the role text font plays in visual communication helps the writer choose effective text styles for their documents and projects.

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